What is LuvCougar and how does it work?
LuvCougar is a niche dating site that connects the younger generation with a
more mature generation of women. It doesn’t seem to be only focused on hookups,
as there’s language about finding longer term relationships as well. Woo!
Who is LuvCougar right for?
LuvCougar.com is for you if you’re:
✔️Single and looking for a mature woman to date.
✔️An older woman looking to date younger men.
✔️Someone looking for casual relationships and hookups with no
✔️Someone looking for a more mature and long-term relationship.
✔️Open to matches from partner networks.
Who is LuvCougar not right for?
You may want to consider other dating sites if you’re:
✖️Part of a couple looking to match with a cougar.
✖️Looking for a cougar dating site with a lot of free features available.
✖️An older man or women looking to find someone closer to you in age.
✖️Only seeking a long-term relationship without being open to
something shorter first.
✖️Not OK with your profile being pulled into partner networks (declining limits
✖️Looking for a site with photo verified profiles – LuvCougar only has
On LuvCougar.com, there are approximately 100,000 profiles to search through,
(more males than females) which you can do by clicking on a pic or using the
search filters. It seems like the algo gods took a much needed break because
there's not really much of an algorithm going on here. At least the search
filters are pretty advanced and can help you find what you're looking for.
If you find someone you’re interested in, you can ask for their photo, chat with
them, “like” them, and add to your favorites. You’ll be able to access this
under your activity page to see who has also viewed, liked and favorited you as
Additionally, you can use the Like Gallery which brings up a
(youuuu guessed it!) Tinder style swiping game to X, ♥️, or 🗨️with
Oooh - there's also the option to send a mass automated message (FlirtCast) to a
bunch of people to help with your cougar search! If you don’t like the question,
you can hit refresh for a new one. Love that.
Outside of that, there isn’t much else!
📝 The tl;dr on LuvCougar
My first impression of LuvCougar's main feed was that it looked crowded and has
a lot of new profiles with no pics, which makes it harder to spot duplicate
profiles. Even though it looked a little messy, I did like how there were a lot
of profiles to choose from.
Here's what else I noticed about LuvCougar:
- Crowded layout but still pretty intuitive to use.
- Clean, basic profiles.
- Some duplicate pics/profiles, plus a lot of new profiles, with most coming
from partner networks.
- Simple and intuitive.
- No mobile app. Sigh.
- You’re automatically pulled into partner network sites unless you turn off
the setting for it.
Here are some juicy questions I had about the LuvCougar dating site:
How to delete LuvCougar account: Deleting the Luv Cougar
account is pretty easy, just click on your profile pic and click on "My
Settings". Scroll to the bottom of the page until you see the "Remove Account"
tab and then tap on that to remove your LuvCougar account.
Is LuvCougar legit for age gap dating? Yes, LuvCougar is a
legit way to meet those outside of your age gap. I was able to talk to cougars,
but I also had the option to date those my age also.
Is LuvCougar.com free to use? LuvCougar.com is definitely free
to check out! My access was pretty limited (I couldn’t even see full size
photos), but still cool to see what I can get for free.
Can men and women find a cougar on LuvCougar.com? They sure can
- both of them! I was also able to filter my sexual orientation by bi-sexual -
hooray for luv!!
Does my LuvCougar profile get pulled into partner networks?:
Unfortunately it will! This means you’ll show up on other dating sites
with your LuvCougar profile. You can turn this off in settings though. Go to “My
Settings” then “Partner Network Settings” and uncheck the box that says “I agree
to promote my profile on partner sites with Partner Network.”
Does LuvCougar.com have verified profiles?: Kinda! Members can
verify with a text message or phone call, but there is no way to verify with
photos or an ID. So chat at your own risk.
Does LuvCougar have an app?
📵Unfortunately, there is no LuvCougar app!
No it doesn't (boooo!!!), but you can take the mobile version on the go with you
by accessing the website on your phone.
What is the signup process like for Luv Cougar?
🐇Fast! Less than 1 minute required.
1. When I sign up for Luv Cougar, the first thing I see is a pop up message
asking if I'm at least 18 years old - something I haven't seen before!
2. After I click on "yes" to confirm I’m over 18, I choose who I am and who I'm
looking for, my age, location, email, and a password.
Side note: you can also choose ‘woman looking for a woman’ or ‘man looking for a
man’ here! You CAN’T change this so choose carefully.
3. And just like that, I've created my LuvCougar account! I love it when my time
isn't wasted on a lengthy sign up process. This email did end up in my spam, so
if you don’t see the confirmation email, check there.
4. Next up, I’m required to add a pic to my profile to attract some more views,
check out tips on how to get my pic approved, and activate "Promote My Account.”
Promote My Account is a feature where I can give permission to Luv Cougar to
like, send messages to, and add potential matches to my favorites list.
5. And that’s it! Then I get dropped onto the main feed, which we’ll talk about
The LuvCougar.com main feed
I got my first look at the main feed and my first message from the LuvCougar
admin. My first impression is it's a little outdated, but I like how the "site
admin" checks in.
On the main feed, I can:
- Use “FlirtCast” to send icebreaker messages.
- View all members
- View members that are online now.
- View new members.
- “Chat” with or “Like” profiles directly from the feed.
- Use the search bar to find more matches.
- Use the “Like Gallery” for Tinder style swiping.
- Add a personal status.
It’s a really easy to navigate interface, and other than the millions of
profiles it shows right away, it’s clean and intuitive, with the most important
options right in front of you – “Chat” and “Like.”
One thing I noticed is there are A LOT of new profiles here, and almost all are
pulled in from partner networks. You do have the ability to prevent your profile
from showing up in partner networks as well, but if you do that, you’re met with
What are the Luv Cougar profiles like?
The Luv Cougar profiles are basic and straight to the point - no frills here!
Here's a breakdown of what the profiles show:
- Profile pic.
- Personal info such as hair color, orientation, body type, ethnic origin.
- Looking for.
- If the user comes from a partner site or not (also good to know that my pic
will be used on other sites in case I didn't read the terms/conditions).
- Similar users along the bottom.
- You can also report or block profiles.
In case you want a closer look, here’s where it shows the other partner sites a
profile is getting pulled in from:
Since the profile I showed you didn’t have a lot of options added, you can see
the available ones on my profile that I could change immediately once signing
Here, there was an area for me to add:
- A lil’ status update.
- Who I’m looking for (which can’t be changed FYI), their age range, and
- Additional info about me like…
- Eye color
- Drinking habits
- Education level
- Smoking habits
- Living situation
What are the search capabilities for Luv Cougar?
🔎Quick/basic search, advanced search, Like Gallery
The search options are limited but purposeful.
The first thing I notice is that the first field is set to "find me a man" and
can't be changed. Luckily, I can choose "any or bi" under sexual orientation (I
actually did end up deleting and setting up my profile again because it was too
difficult to find women this way). Here, I can search by,
There were also advanced search filters available!
I could search by,
- Whether or not they had a photo.
- Hair color.
Basically everything that’s available to set up in your profile.
Is Luv Cougar free to use?
✅Yes! There are free features available.
Sure is! All you need to do is create an account and then you can check it out
for free. While this isn’t confirmed, there appears to be more free features
available if you sign up as a “woman looking for a man” rather than “woman
looking for a woman” which I get into a bit.
LuvCougar features for free vs “Premium Date”
Not sure whether you should pay to use Luv Cougar or stick with the free
version? I feel ya! That's why I checked out both options for you so you don't
have to - unless you want to.
Using the free account for LuvCougar
Luv Cougar is free to use…to a point. Here's what I was able to do for free:
- Create a profile.
- View others' profiles and pics.
- Like and favorite other users.
- Search for members.
- Like or pass on pics in the "like gallery.”
- 5 free chats (if you signed up as a ‘woman seeking woman’ – unlimited if you
signed up as “woman looking for man” from what I noticed.)
Additionally… I did an (accidental) experiment and noticed that when my sexual
preferences were set up to be “woman seeking man” I had access to full view
sized images and full profiles for free.
Whereas when I was a “woman seeking a woman” it made me upgrade to see the same
While it’s not officially shared anywhere, it seems “women seeking men” have
access to a lot more features, presumably so they’ll use it more often and keep
the men entertained, since there are more men than women on the site?
Paid subscription costs & features for LuvCougar
💰Cost ranges from $0.64/day to $0.95/day.
Freebies are always fun, but sometimes it pays to…well, pay! So how much does
LuvCougar cost to use?
I had three different “Premium Dater” tiers to choose from which were shown as a
cost per day vs. month which I haven’t see very often:
- Premium dater: $0.95/day.
- Extra benefits: $0.45/day.
- Chataholic: $0.64/day.
You’ll have to pay for it in monthly increments up front, however!
Here's what I could do for a lil’ extra:
- Browse in incognito mode.
- Auto history cleaning.
- Rank higher in searches.
- Get a read receipt.
- Be seen 5x more.
I also happened to come across another payment screen on the new profile I
created (because I messed up my original one) with different options as someone
The costs here were,
- 3 days for $2.99.
- 1 week for $9.99.
- 1 month for $38.99.
- 3 months for $57.99.
Another difference here is you get discounts depending on how long your
subscription is, with all the same features included, instead of having to
choose different prices depending on the feature you want to use. 🤔
It definitely seems like there are two pricing structures for straight women vs.
What sets Luv Cougar apart?
There are a few different things that sets the LuvCougar app apart from the rest
of the cougar dating sites. Here's what they are:
- Access to full-sized pics of users (depending on your account type.)
- Users can be pulled in from partner apps, which means a bigger pool.
- Can send unlimited pics/vids in private messages.
- Interface is intuitive (though a bit crowded.)
- You get 5 free chats when you sign up instead of having messaging completely
restricted as a free user.
- FlirtCast could be used to send mass messages and help break the ice if I
wasn’t sure what to say (or didn’t have time to individually message everyone.)
It could also be manually refreshed for new ones to use!
Pros and cons of LuvCougar
No one is perfect 100% of the time, and that goes for LuvCougar as well! There
were a few things that I liked about the LuvCougar.com dating site, and then
there were some things that I didn't like so much…
I know you're curious to find out what they are!
✔️ What I liked about Luv Cougar
It was fun checking out Luv Cougar, especially for free! Here's what else I
liked about the Luv Cougar dating site:
- Signing up was easy: Super simple registration process.
- FlirtCast: I was able to send an automatic initial message
to attract more views.
- Pics & videos: I could send both pics and vids rather than
- Free search had a lot of features: The search filter had
several options to narrow searches by rather than making me pay for them.
- 5 free chats: It was nice to start off with some chats to
use for free rather than being limited!
- Decent profiles: The profiles had just enough on them for
me to learn more about members.
- Minimal spam: I didn’t see an abundance of fake/spam
- Legit convos: The messages felt legit and not spammy.
❌ What I didn't like about LuvCougar
Of course things aren't always as perfect as they seem, and LuvCougar has a few
minor flaws. Here's what I wasn't crazy about:
- There is no mobile app.
- Tiny pics: The pics are small if you don’t have a paid
account for full size, and the layout looks a little too crowded IMO.
- Limited free features: Limited features with the basic
version, like only 5 free chats, no full sized photos, etc.
- Limited profile verification: No way to get your profile
verified via photo, only text and phone.
- Auto-renewal subscription: Subscription will auto renew if
you don’t cancel! Be careful not to pay the “oops I forgot” tax.
- Profiles from partner networks: Profiles are getting pulled
in from partner networks like BeNaughty.com, so not everyone here seems to be
using LuvCougar for cougar dating. 🤔Because of this, there were also a lot of
“maure” (aka older) men, which didn’t seem right for a cougar dating site.
- You’re pulled into partner networks by default: If you
don’t change your settings, you’re automatically set to be pulled into partner
networks as well.
Is Luv Cougar legit for cougar dating?
Yes it is! The Luv Cougar site admins monitor their members and will ban any
profiles that seem to be illegitimate. I did see a few profiles with the same
pic pop up, so just be weary and make sure you're talking to a legit person
before you share some spicy pics!
There also seems to be a lot of new people joining that haven’t added
their pics yet. I wouldn’t necessarily count them as fake profiles but they do
seem to be pulled in from a partner network, so there may not be as many fish in
the sea as it seems.
Another thing I thought was a little weird (or maybe a positive sign??) is when
I signed up the first time, I didn’t change the option for who I was looking
for, thinking I could search for women using the search filters, or change my
sexual preference in my profile. I couldn’t do either and was stuck looking at
men with it being really challenging to find women cougars!
With my first profile, I didn’t get any messages over the day or so that I was
exploring before I realized this. I ended up deleting my LuvCougar profile and
signing up again using the “woman looking for a woman” option and had 2 legit
messages within 10 minutes of signing up.
So, final thoughts on my LuvCougar review?
The LuvCougar dating site is a good starter site for someone new to the cougar
dating scene. There are a lot of profiles to choose from and several diff
options to filter your search results by. I wasn’t 100% a fan of the partner
network situation, because some of the sites that profiles got pulled in from
weren’t in the cougar dating niche. It felt like it defeated the purpose of
signing up since I had to actively seek out cougars myself using the search
For those who are more experienced with this type of niche dating, you may want
to check out a more advanced dating site (like one that has an app!). You know I
got your back! Here are some options: